When does red become purple or green become turquoise? This visual colour map (you can view it bigger by clicking on it) gives something approaching an answer to this intriguing question.
The methodology was simply to ask as a survey question of various people, "What colour is this?" of many different swatches of colour. These were then mixed together to give the answers we see here on this elegant colour map.
You can see more at the Dolores Labs Blog.
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