Friday, March 28, 2008

Multimedia is Changing. Have You Noticed?

Do not adjust your set: TV is about to blow apart
Andrew Sullivan
Is television over? I don’t mean the technology of course. Television, in many ways, has never been better. High definition – although pretty brutal on Republican frontrunner John McCain – has applied Windolene to the televised world and made nature documentaries as riveting as the latest block-buster. CGI effects have made even Doctor Who as cool as Hollywood.

By television being over, I mean the classic television experience: the ritual of coming home after work, flopping on the couch and simply allowing “what’s on” to flood over you. We still do it of course. As an avenue for the moving image, however, the passive, network-driven model has clearly changed beyond recognition and will soon change still further.

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